I’ve been one of Martha Lane Fox’s 192,858 followers on Twitter for many years since I met her when she addressed an IMLG meeting. So I was one of the first to learn on Friday that Martha was to become an NED at Twitter – a role she described in <180 characters as Best. Job. Ever.
I was then interviewed by the BBC on the subject and limited my comments to the rather bland and obvious.
"It's a really interesting appointment," Richard Holway, chairman of the TechMarketView consultancy, told the BBC.
But he added that in his opinion Twitter faced an uphill struggle when it came to turning the company's fortunes around.
"I think Twitter has huge problems and it will need some pretty major changes in order to make it relevant and, in particular, profitable."
We here at TechMarketView have always liked companies that can make a profit. High revenue growth, even faster profits growth and good cash generation gets our vote every time. This doesn’t just mean the ‘older-type’ companies. The way that Apple, Facebook and Google have created fantastic profit machines is awesome. In the last year Amazon has demonstrated that AWS can also be a great profit creator – and investors have given them their just desserts as a result.
We are still waiting for some of the Cloud/SaaS players to demonstrate the same profit-making attributes and will applaud them too when - or possibly if - they do.
Twitter has effectively never made a proper profit. On top of that it doesn’t seem to have developed a business model capable of doing that. Its user growth has slowed to a stop.
Martha Lane Fox has become a sort of National Treasure since becoming the first UK dot.com lady with Lastminute.com. It not only never made a profit but lost a lot of investors a lot of money during the latter part of her tenure. As the UK’s Digital Champion, sitting in the House of Lords, Martha has done a great job in elevating the importance of that subject. She had also picked up a string of NEDs in the process – including Marks & Spencer and Channel4.
It’s both great to see a woman and a Brit on the board of Twitter. But what Twitter really needs are people with the experience of developing business models that can quickly generate profits. My BBC quotes should be read in that context.