The shares of global spend management company Proactis Holdings almost halved in value in April as investors reacted to lower organic growth and the loss of several larger customers.
Management are now working hard to rebuild investor confidence and although this may take some time, there are several reasons for optimism. Firstly, the churn of customers has returned to more normal levels and the pipeline of new business is encouraging. It generally takes 6 months to bring convert a new customer contract to revenue and so the relatively poor performance re client intake in 2017 has now worked through the system. New client acquisition in the past year has been stronger with 64 new names and an ICV of £8.7m (compared with 54 and £4.1m in the year to July 2017).
“Upselling” is also a major current positive. 120 existing customers either signed up for more seats or took on more modules, thereby increasing average contract revenue. Here Proactis has built an extended portfolio of services, often by acquisition, for example with the latest deal to buy Netherlands-based Esize giving them a travel and expense management system. The large Perfect Commerce deal also provided a strategically important network solution linking buyers and sellers, thereby opening up further opportunities for supply chain management and finance solutions.
Proactis now has a top 5 position in its market, focusing on mid-market companies, on-boarding them relatively quickly and providing a development path of additional functionality to drive consistent value. Management will report £52m of revenue and c.£17m of EBITDA for the full year to July. They are anticipating a return to higher rates of growth in the year to July 2019.
The company has the strategy, market reach and the portfolio to regain its momentum, although this will not happen overnight.