Good article in StrategyEye about iPhone surpassing Blackberry as the top enterprise smartphone. According to researchers iPass (who surveyed just 2300 employees), Apple has increased its share of the enterprise market from 31% to 45% in the last year whereas RIM has dropped from 34% to 32%. The outlook looks even worse with just 2.3% of employees surveyed planning to buy a Blackberry in 2012. Even those wanting a Windows Mobile phone, at 3.6%, exceeds that. Some 44% of enterprise employees surveyed use an iPad.
The accuracy of this survey, with its low number of participants, must be questioned. But the trends are quite certainly in line both with other research findings and our own experience. Apple is rapidly gaining a foothold in the enterprise. In smartphones, it is RIM that is hurting. But the ‘halo effect’ has moved to Mac computers too. From an almost immeasurably low base, we reckon Mac now have a 10%+ share in the enterprise if iPads are included. The losers here are netbooks and the WinTel platform.
Of course, the BYOT effect (about which we have written many articles) is the major driver here. I suspect we ‘ain’t seen nothing yet’.