When we last took a view on Netcall (see Netcall starts dialing some right numbers), we said that the buy and build contact management company needed to build on its cross sell opportunities and boost its private sector credentials. In its pre-AGM statement today the company boasts of new - but so far unnamed and no numbers - customers in the private sector, and successful cross sale execution. We don’t know the extent as yet so it’s hard to say how much progress is being made in these areas but it is still in the early stage phase.
More tangibly the company has increased its cash reserves as of October 31 to £6.87m from £5.89m, which indicates it is bringing in the sales. Trading is ahead of this time last year – as it should considering acquisition impact - and in line with expectations set in H1.
All this suggests it is starting to bring its acquisitions together to drive more value out of them. The cross sell metric will be critical as its moves forward. We would also like to see what it has planned on the technical integration front, as simply selling disparate applications will not lead to the organic growth that the company needs.