BT’s new survey results on BYOD (or BYOT, as we prefer to call it at TechMarketView) caught our eye today. The company is using primary research conducted in 11 countries with 2,000 interviewees to highlight the growth and challenges of bring your own, and naturally to promote its own solutions under the BT Assure brand. A summary can be found on BT’s website here.
The thrust of the results certainly tallies with our observations on the BYOT opportunity here in the UK, as published last month in our report BYOT: opportunities and threats from disruption. Our view remains that BYOT is rapidly taking hold, and as it does so it is creating challenges for IT departments in many organisations. This is creating opportunities for software and IT services providers to deliver solutions to those challenges, especially in areas like security, virtualisation and mobile device management. BT, like so many other providers from all corners of the SITS industry, clearly wants a piece of that action.