Last week I was rather surprised to get an email (see illustration) that my profile was within the top 1% viewed on LinkedIn in 2012. I now understand that everyone in the top 1%, 5% and 10% received such an email. Ie some 20m people (10% of LinkedIn 200m users)
The email also suggested that you Tweeted or ‘FaceBooked’ your elevated status – apparently many did causing a spike on Twitter.
Personally I thought it was a very good piece of marketing. As they say, flattery never fails! But what also gets me was why was I in the Top 1%? Apparently President Obama was the #1 viewed profile (500K views) Now he was at least looking for a job in 2012! But anyone would know that Holway is a bit too old to be job hunting! So I guess people are using it to explore my CV. Which, by the way, is exactly how I use LinkedIn. It is my first port of call before I conduct an interview as I need to know what you’ve done before your current post.
Whatever, LinkedIn’s shares have continued to rise since their excellent results last week. See my post – Linkedin surges. IPOed in May 11 at $45 the shares stood at $125 last week but have surged since to $155 at close of play yesterday.