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How not to launch an iPad App

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Times iPadFor the last year or so I have enjoyed The Times and Sunday Times apps on my iPad 1. I download them before getting on the early morning train. Last week, The Times launched a new app which automatically downloaded today’s paper overnight into Newstand and other features. So, I installed the new app.

And it is rubbish. It crashes my iPad repeatedly. I have never got past page 1 of the newspaper since. On Friday The Times wrote a letter of apology (Times letter to iPad users) I went on Twitter and there are many other Times users with the same experience. Many were told to basically switch off everything other than the Times on their iPad. A bit drastic! The Times told me that a bug fix is due this week. The problem seems to be most severe on the iPad1.

The Times said “Before launching this app we invested in a very rigorous test process. Over 600 readers generously tested the app for a total of 20,000 hours, offering feedback that has been invaluable. Like all iPad apps, it was tested by Apple before release.

“Unfortunately, it was not enough.” Indeed it was not.


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