One of the challenges the SaaS model has to square up to during 2013 is breaking into the back office in a meaningful way – in terms of the areas of functionality entrusted to SaaS solutions and the amount of subscription revenue providers can generate from back office adoption. Simply replicating on-premise strategies and solutions in the cloud is not a long term solution which is why SaaS pure-play Zuora is an interesting proposition.
As well as using the SaaS model itself, it provides a SaaS-based back office system for subscription management, which presents a direct challenge to traditional business and financial management systems, and in doing so tackles the back office penetration issue. But there are several other nuances the Zuora proposition raises that have wider implications on the UK SITS market. Eligible subscribers can find out more in Zuora: more than a new back-end for the SaaS model? here. As always, if you haven’t already subscribed Deborah Seth will be happy to assist.