It’s always a disappointment when a major contract gets delayed, more so at year end. Such is the case at AIM-listed, Cambridge-based ‘real-time location intelligence’ products and services company Ubisense which alerted the market that a near-£2m deal won’t make it into Q4 - wth all that that implies for FY expectations. There was some mitigation though with news of a $1m contract extension with “a large European automotive manufacturer”.
When I last met CEO Richard Green a couple of months ago (see here) I felt much as I had the first time we met almost two years ago (see here); here was a technology company with a ‘real world’ business solution that has global potential. The problem is that the potential is not being realised quickly enough or profitably (see here). Serious thought needs to be applied to both execution and strategy.