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Accenture is promoting new CE leads to its global management committee from the start of 2014, who will head up three new divisions Accenture Digital, Accenture Strategy and Growth Markets.
Michael Sutcliff, Accenture’s US financial services lead, will take on the role of CE for Accenture Digital, which brings together 23,000 people from Accenture Interactive and its capabilities in analytics and mobility. Digital is being aimed squarely at the SMAC disruptor space (social, mobile, analytics and cloud), with the aim of developing an ‘integrated end-to-end digital capability’.
Senior MD of growth & strategy for Health & Public Service, Mark Knickrehm, takes the role of CE for Accenture Strategy, which will focus on ‘helping C-level executives shape and execute their business and technology transformation agendas’. Strategy will focus on areas like growth and innovation, industry convergence, geographic expansion, digital strategies, sustainable cost management and enterprise transformation.
These two divisions are known as ‘growth platforms’, and will sit alongside the other two growth platforms with heads already on Accenture's global management committee – Technology, led by Martin I. Cole, and BPO, led by Michael J. Salvino.
Growth Markets will be led by Gianfranco Casati, currently CE of Accenture’s Products group, who will now oversee Accenture's business in Asia Pacific, Africa and Latin America. Sander van ‘t Noordende, will move from his role as CE for management consulting, to CE of Products, and also sit on the global management committee. Products' focus is on emerging vertical industry technology and solutions. Navitaire, Accenture’s airline ticketing and reservation service, is one example in the market today.
These new growth areas are also where Accenture is focusing M&A effort. In BPO, it recently bought US procurement player Procurian (see here); in May it acquired UK-based digital marketing player Fjord (see here); and in April it snapped up predictive analytics player ChangeTrack Research (see here). We expect more investments as Accenture develops these new divisions further.
