As enterprise solutions increasingly embrace mobile devices, the mobile sector is one of those technology areas worth watching in order to spot up and coming companies and to help assess the overall growth of the enterprise mobile market. AIM-listed InternetQ, a mobile marketing and digital entertainment systems provider for mobile network operators and brands, is certainly demonstrating growth.
For the half year to 30 June 2011 revenue rose 16% from $18.8m to $21.8m with pre-tax profit rising 43% from $1m to $1.4m, although operating profit dropped back marginally to $1.6m from $1.7m. Mobile marketing was the driver for the business with revenue from this segment rising by 23% to $18.4m as demand grows on a global basis. This area of marketing is still in its infancy so much more can be expected, particularly when mobile specialists like InternetQ and its mobile network operator customers start collaborating with enterprise CRM suppliers.