Clarity Commerce Solutions is keeping up a flow of ‘good news’ stories to its shareholders as part of its strategy to counteract the hostile bid from Enigmatic Investments and convince investors (and prospects) that its transformation programme is working and it has a promising outlook. The update came shortly before Enigmatic’s extended deadline of November 2 (see here).
Today’s inducement included the announcement of a string of new or extended contracts in the retail division over the past month, including the first win in the UK for its cloud real time promotions engine courtesy of a £250,000 contract with HMV. Entertainment is moving along but mostly by way of ongoing rollouts over the last month, while hospitality and leisure is relying on repeat business and applying resources to a lower number of better-qualified leads to try and increase the conversion rate.
While the news may or may not provide assurances to shareholders, the level of business in the retail division will be music to Enigmatic’s ears so no doubt it will do what it can in the remaining hours to secure the shares it needs.