Rackspace looks set to be acquired by private equity firm, Apollo Global Management,following much speculation that a buyer was looking to take the hosting firm private. At $32 per share, the cash deal is valued at $4.3bn.
In our view, this is the right move for Rackspace. For some time we have described the ‘middle ground’ that has become Rackspace’s home - nestled between its hyperscale neighbours on the one hand (including Amazon Web Services (AWS) with its stellar growth), and the established IT services providers on the other.
Rackspace is being squeezed as it attempts to shift away from its legacy business in hosting – see Rackspace warns of hit to UK business in H2. Out of the limelight, it will need to make some serious decisions about how it improves its growth and position – notably as a managed cloud player providing the crucial wrap-around services for cloud (e.g. AWS public cloud). In the UK, Rackspace plays against a variety of players (Pulsant, IBM and other besides) in cloud migration/management. The recent acquisition of Adapt by Datapipehighlights the demand for such capabilities but also the lack of scale experienced by most providers.
Apollo lost out to Blackstone India in the race to buy Mphasis, and also made an unsuccessful bid (losing to CSC) for UK BPO player Xchanging (see here). However, this time it emerges triumphant and indeed we believe there is some good potential if Apollo gets Rackspace's evolution right.