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Let me be really honest. I admit to being an avid Facebook user – I really ‘get it’. Although I don’t really get much out of LinkedIn myself, my recruitment friends swear by it and therefore I too ‘get the model’. But try as I do, I still don’t ‘get’ either Twitter or Groupon.
It looks as though I am not alone on Twitter. Twitter now has 175m ‘registered users’ but that doesn’t tell you too much about how many people actively use it. I read an article recently which showed that 56m Twitter accounts followed nobody else and 90m had no followers! So it looks as if active users of Twitter run into a small 10s of millions.
Indeed, Half of Tweets are produced by 0.05% (20,000) of users. So it appears that most of Twitter’s active users use it to eavesdrop on celebrities (like Stephen Fry) or companies (like TechMarketView) So it’s nothing more than an RSS feed. Indeed, any thoughts that Twitter is ‘social’ are rather dashed as the 20,000 most active Twitter users are extremely unlikely to interact with their ‘mere mortal’ followers (unless you are very famous yourself too). The great joy of Facebook is its interactivity.
I’ve also given up on Groupon. Fed up with vouchers for dental or beauty treatment. I also think that Groupon’s business model is so easy to copy. Indeed Google and Facebook are both planning their own voucher schemes that have the potential of stopping Groupon in its tracks.
